Real clothes. Real wear.

Feral Friends Co. started from the belief that we don’t need more clothing — we just need to make better use of what already exists. I look for garments with good bones: strong fabric, solid stitching, and details worth preserving. Some pieces are ready after a wash. Others need repairs, reworking, or a full redesign. The work is hands-on, practical, and built around keeping good clothes in the loop.

I’m drawn to fabrics with character — softened denim, old brand tags, and broken-in textures that feel lived-in rather than worn out. This shop isn’t about trends or fast-fashion turnover. It’s about choosing things that hold up over time and become part of your everyday rotation.

Meet Alexandra

I’m Alexandra Wood — the founder, sewist, and person behind every piece that comes through Feral Friends Co. My background blends fashion production, thrifting, and years spent repairing and rebuilding clothes by hand. I’ve seen firsthand how quickly the industry produces waste, and creating this shop was my way of slowing things down.

Whether I’m sourcing secondhand racks, stitching details in the studio, or rebuilding vintage pieces from scratch, everything is done with intention and a respect for craft. When I’m not sewing or curating inventory, I’m probably hiking with my dog Shadow, teaching yoga, or drinking coffee in my favorite pair of broken-in overalls — the kind of clothing that gets better the longer you keep it.

Favorite vintage find: A perfectly broken-in pair of overalls — reliable, comfortable, and ready for anything.

The goal is simple:Fewer new things. Better old ones.

Our Approach

I choose garments that still have life left in them — pieces with structure, weight, and durability. Repairs are done cleanly and honestly, and when an item can’t be revived, it becomes raw material for something new. Patchwork, panel rebuilding, embroidery, and from-scratch designs all come out of the studio on a rotating basis.

This process isn’t about perfection. It’s about preservation, longevity, and building a more interesting wardrobe without relying on new production.

Check out some clothes I have made:

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